With the new year coming up, you should be well on your way to setting some goals. In this episode, I talk about a book I’m reading called “The 12 week year” and how it makes goal achievement more manageable.
On This Episode:
For many companies, December is the best sales month of the year as everyone focuses on the
“year-end push” towards annual targets. It’s actually quite common for the 4th quarter to make up 30 – 40% of annual sales. Having a goal and an immediate deadline gets people focused and working hard.
With that in mind, the question is: Why save that kind of effort for just once a year? Instead of working towards 12-month goals which can seem a long way away at the beginning of each year, you should instead set 12-week goals and have your people pursue those with the same kind of concentrated effort they put into the year-end push.
“Periodization” is the concept of changing your time-frame so you make sure every week counts. Throw out the annual plan and break each year into four 12-week periods.
The 12-week year concept is to organize yourself so you perform at your best all the time by consistently taking action on the things which will most directly shape and dictate your results.